BRANDING
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COPYWRITING
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CONTENT CREATION
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EMAIL MARKETING
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SOCIAL MEDIA
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BRANDING • COPYWRITING • CONTENT CREATION • EMAIL MARKETING • SOCIAL MEDIA •
HEADS KNOW
I built a successful live event series from the ground up, handling everything from venue scouting and talent booking to creative direction and marketing. In under two years, HEADS KNOW has thrown 17 events and hosted thousands of partygoers.
CURSE COLLAR by mschf
I led the email marketing strategy for a DTC pet brand by MSCHF, producing the creative briefs and spearheading the copywriting for all email production.
My creative strategy would later be used in MSCHF’s official product, Cuss Collar.
SILO
I launched SILO’s weekly music and nightlife newsletter, “Behind The Booth,” to establish the club as an authority in the music industry.
I also cultivate SILO’s brand voice while managing the venue’s Twitter and Threads accounts as well as creating original memes for all social media accounts, producing the highest-engaged posts on Instagram.
THE FADER X
III POINTS
I hosted the official social media partnership between The FADER and Miami music festival III Points.
I organized the content calendar for the duration of the festival, capturing live backstage content and producing exclusive on-site video interviews with the talent.
parade
Following the company’s acquisition, I spearheaded Parade’s copywriting and brand voice refresh, including updating the brand book, copy style guide, and customer personas.
I also created the product, packaging, and website copy for all of the collection launches for Q3 + Q4 of 2024.
While on contract, I was in charge of writing email + SMS, paid ads, social media captions, and landing page copy.
